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WHAT’S NEW ON THE BLOG

The Quick and Dirty Guide to Figuring Out Your Key Client

Avatar, ideal client, target market, persona…you’ve probably heard these terms and more for your key client. Marketing blogs the world over implore you to imagine this person down to the colour of their socks.

That can seem an impossible task. Sure, you know who your current clients are. Should you model your key client on that? Or a vision you have of what they should be?

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