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I create practical, actionable marketing plans to drive business growth, or help you implement the plan you have.

Knowledge

There are a ton of free resources and guides to solving your marketing issues on my blog, Practical Marketing.

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Courses

Buckle up, my marketing course for service businesses starts April 2017. Get first dibs here.

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WHAT’S NEW ON THE MARKETING BLOG

How to Create a Wildly Successful Marketing Plan for Your Service Business

Service business owners ask me how to write a marketing plan all the time. If you’re not paying a consultant to do it for you, it’s difficult to know where to start. (And no, that’s not a pitch. Because I’m about to teach you how to do it.)

The truth is, most people can create a wildly successful marketing plan. It ain’t rocket science. Even if you’re not creative at all. Even if you’ve never been to business school.

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The Quick and Dirty Guide to Figuring Out Your Key Client

Avatar, ideal client, target market, persona…you’ve probably heard these terms and more for your key client. Marketing blogs the world over implore you to imagine this person down to the colour of their socks.

That can seem an impossible task. Sure, you know who your current clients are. Should you model your key client on that? Or a vision you have of what they should be?

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