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WHAT’S NEW ON THE BLOG
Avatar, ideal client, target market, persona…you’ve probably heard these terms and more for your key client. Marketing blogs the world over implore you to imagine this person down to the colour of their socks.
That can seem an impossible task. Sure, you know who your current clients are. Should you model your key client on that? Or a vision you have of what they should be?read more
Every year on New Year’s Day, we swear to our friends and ourselves we’re going to lose weight, stop smoking, spend less time on our phones, reconnect with our spouses, and make our first million. And how many of these goals actually happen? The number approaches zero.read more
I know you. You pride yourself on doing things the right way, the ethical way, the efficient way. You know exactly what your competitors do wrong and avoid their pitfalls. You focus on providing real value to your clients - whether or not that means a bigger paycheck...read more