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Service business owners ask me how to write a marketing plan all the time. If you’re not paying a consultant to do it for you, it’s difficult to know where to start. (And no, that’s not a pitch. Because I’m about to teach you how to do it.)
The truth is, most people can create a wildly successful marketing plan. It ain’t rocket science. Even if you’re not creative at all. Even if you’ve never been to business school.read more
Avatar, ideal client, target market, persona…you’ve probably heard these terms and more for your key client. Marketing blogs the world over implore you to imagine this person down to the colour of their socks.
That can seem an impossible task. Sure, you know who your current clients are. Should you model your key client on that? Or a vision you have of what they should be?read more
Every year on New Year’s Day, we swear to our friends and ourselves we’re going to lose weight, stop smoking, spend less time on our phones, reconnect with our spouses, and make our first million. And how many of these goals actually happen? The number approaches zero.read more