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The answer to “AGH can’t you
just do this for me?” is yes.
Yes I can.

Hire Jill
R

Get marketing support + get back to running your business

You’re too busy to do hours of research for a marketing strategy, or write an annual report, or get that website up (finally.) Your focus on operations has made business good, but you know to get to the next level you have to up your marketing game. That’s where I come in. I work with you to create a marketing plan, or implement your existing plan, so you can achieve your growth goals without stepping away from your day-to-day.

Most Popular Services

If you like lists, here’s a brief rundown of things I’m most regularly asked for:

I have a proven 5-step process to get you on the right track with your marketing every time.

We’re going to get REALLY honest about:

  • what you (and your employees) think your strengths and weaknesses are
  • what your customers love and hate about your business
  • the gap between what you think your business is and what your customers think it is
  • how you can close those gaps to create better customer relationships
  • how you can grow beyond those gaps to take your business to the next level

My process is a collaborative, rather than prescriptive, approach. I’ll work with you (or your growth team) to figure out what your key value is, how you can talk about it to your audiences, and what you’ll have to do to live up to it. You end up with an actionable plan based on the actual resources you have. No fantasy worlds with unlimited budgets and man-hours. Just real talk.

Anyone with a pen can write some words. But you know the difference between words on a page and the art of copywriting. One gets passed over, the other gets results.

I do my homework and work with you to make sure I have the right information about your audience and the subject matter. When I have a deep understanding of who I’m talking to and what they need to know, I adjust my style and tone to resonate with your audience’s needs and pains. Eyecatching and edgy? No problem. Formal and knowledgable? I can do that too.

If you’re curious about when you need copywriting, check out my guide to hiring copywriters.

I build small-scale, sexy WordPress sites that keep it real simple.

First I map the content of your site with your audience in mind – what information will they expect to see? What language will resonate with them? How will they navigate the site?

This is where my approach gets a bit unique. I write and design at the same time. Most people who build websites do one of those things first. When you separate the two, you end up fitting one to the other rather than doing what’s best for the user. Communication is very visual, so design and content need to work together to convey the message. That’s why the first time you see a draft of your site, all the real content will be there. No lorem ipsum.

I build your site on WordPress with an easy-to-use template you can update yourself. You can even drag and drop different elements if things change for you down the line. Here are a couple examples.

Portfolio

mstore Back to School Campaign
Advertising, Copywriting, Graphic Design
mstore Back to School Campaign
Advertising, Copywriting, Graphic Design
mstore Back to School Campaign
Get with your program.

 
The 2013 mstore back to school campaign had a lot to accomplish. The store had to introduce its new brand and had been tasked with generating more revenue in the product categories of Things That Are Not Textbooks. Tall order. 
 
Student-led research had shown that 63.3 per cent of students described mstore as for the “sole use of purchasing necessary school supplies." Only 15.3 per cent of students reported ever purchasing branded clothing, and only 2.9 per cent reported purchasing branded giftware
 
This campaign aimed to show students that mstore was more than textbooks and to increase sales of branded merchandise and clothing. The positioning called on the students' school spirit and spoke to their need to fit in as part of the MacEwan community.
 
Sales of branded clothing and giftware from September 1 to October 15 increased 10.8 per cent overall compared to the same period in 2012, exceeding the 10 per cent goal. The increase was especially pronounced in giftware, which increased by 16.3 per cent. The clothing category increased by 9.8 per cent.

It's also worth noting that this campaign won an IABC Capital Award of Excellence in 2014. 
A bookmark advertising a sale during a typically slow period, handed out with each purchase during rush.
Copy and design by Jill Scheyk
Front and back view of the receipt keeper, a booklet with a pocket for holding student textbook receipts, given away with every textbook purchase.
Copy and design by JIll Scheyk
Inside view of the receipt keeper.
Copy and design by Jill Scheyk
Full page ad promoting MacEwan University branded clothing and merchandise.
Copy and design by JIll Scheyk.
Full page ad promoting Griffins Athletics branded clothing and merchandise.
Copy and design by Jill Scheyk
Window display with campaign taglines. 
Merchandising, copy and design by Jill Scheyk
A full view of rotating content in windows.
Copy and design by Jill Scheyk

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