by Jill | Mar 8, 2017 | B2B, Marketing, Marketing Plans, Screw Advertising, Service Marketing
Service business owners ask me how to write a marketing plan all the time. If you’re not paying a consultant to do it for you, it’s difficult to know where to start. (And no, that’s not a pitch. Because I’m about to teach you how to do it.) The...
by Jill | Jan 24, 2017 | B2B, Marketing, Strategy
Avatar, ideal client, target market, persona…you’ve probably heard these terms and more for your key client. Marketing blogs the world over implore you to imagine this person down to the colour of their socks. That can seem an impossible task. Sure, you...
by Jill | Dec 21, 2016 | B2B, Marketing, Strategy
I know you. You pride yourself on doing things the right way, the ethical way, the efficient way. You know exactly what your competitors do wrong and avoid their pitfalls. You focus on providing real value to your clients – whether or not that means a...
by Jill | Dec 13, 2016 | B2B, Marketing
This post is the first in a new series I call Screw Advertising. These posts are especially for entrepreneurs with service businesses. Service marketing is different from product marketing – you know that, and I know that (hell, I run a...
