by Jill | Jan 24, 2017 | B2B, Marketing, Strategy
Avatar, ideal client, target market, persona…you’ve probably heard these terms and more for your key client. Marketing blogs the world over implore you to imagine this person down to the colour of their socks. That can seem an impossible task. Sure, you...
by Jill | Jan 11, 2017 | Strategy
We love goals in our culture. Every year on New Year’s Day, we swear to our friends and ourselves we’re going to lose weight, stop smoking, spend less time on our phones, reconnect with our spouses, and make our first million. There’s this thing...
by Jill | Dec 21, 2016 | B2B, Marketing, Strategy
I know you. You pride yourself on doing things the right way, the ethical way, the efficient way. You know exactly what your competitors do wrong and avoid their pitfalls. You focus on providing real value to your clients – whether or not that means a...
by Jill | Nov 8, 2016 | Marketing, Strategy
Do you have a marketing strategy? Most people don’t. Small business owners generally skip that step, leaving the strategic work to big-name corporations. Then one day they look around and go “Is this all there is?” When that happens, it’s easy...
by Jill | Apr 19, 2016 | Marketing, Strategy
Strategy confuses people, because it’s not something you can touch. For a lot of businesses, “strategy” sits in a binder somewhere until the calendar notification comes up to do a new one. The binder makes it tangible, a real thing you can point to....
