7 Golden Rules to Turn Clients Into Raving Fans

7 Golden Rules to Turn Clients Into Raving Fans

This post is the first in a new series I call Screw Advertising. These posts are especially for entrepreneurs with service businesses. Service marketing is different from product marketing – you know that, and I know that (hell, I run a...
How to Cure Your Case of Binder Strategy

How to Cure Your Case of Binder Strategy

Strategy confuses people, because it’s not something you can touch. For a lot of businesses, “strategy” sits in a binder somewhere until the calendar notification comes up to do a new one. The binder makes it tangible, a real thing you can point to....